#1 Triple Whale Alternative
E-commerce marketers choose ThoughtMetric for simpler attribution, more responsive support, and fair pricing for the same core functionality as Triple Whale
Feature |
ThoughtMetric |
Triple Whale |
|---|---|---|
| Pricing | Typically 50% lower than Triple Whale | Higher |
| Quality of Support (G2) | 9.6/10 | 9.0/10 |
| Feature Access | All features included in base plan | Many features require paid upgrades |
| Supports Shopify, WooCommerce, BigCommerce |
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| First-Party Data Tracking |
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| Product Analytics | Included in base plan | Available in advanced tier only |
| Post-Purchase Surveys |
|
Add On |
| Ease of Use | Very Easy | Moderate |
| Setup Time | Minutes | Hours |
| Ad Platform Conversion API |
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Trusted by 1,200+ Leading E-commerce Brands
Ground truth marketing measurement
Track every customer interaction with confidence - from first click to final purchase.
Multi Touch Attribution
Understand the true impact of every marketing touchpoint in your customer's journey.
Cross Channel Tracking
Effortlessly track your marketing across all channels, from ads to email, in one unified dashboard.
Customer Journey Tracking
Visualize your customer’s path from discovery to purchase.
Track and scale your ads
Measure your ad performance across all platforms and scale what works with confidence-backed data.
Discover Top-Performing Ads
Identify your winning ad combinations with detailed performance metrics.
Analyze Ad Creatives
Compare creative performance across campaigns to understand which visuals, copy, and formats resonate most with your target audience.
Enrich Platform Data
Send data back to the ad platforms with our CAPI integrations to improve their algorithm to better serve your ads.
Customer analytics
Get deep insights into your customer behavior with comprehensive analytics that reveal who your best customers are and how they interact with your brand.
New vs Returning
See how your marketing impacts both acquisition and retention to optimize for sustainable growth.
Lifetime Value
Identify your most valuable customer segments and which channels bring them to your store.
Path to Purchase
Visualize your customers' journey to understand the key touchpoints driving purchases.
INTEGRATIONS
Built to empower e-commerce marketers
ThoughtMetric integrates with the largest e-commerce and marketing platforms so you can easily connect data, track ads, and analyze performance.
TESTIMONIALS
Join 1,200+ other e-commerce stores using ThoughtMetric
"Great Tool - very intuitive"
Tim C., CEO
"The tool is intuitive and the customer service was above and beyond. Cost is very reasonable too!"
"A clear signal in a world of noise"
Jody E.
"Reduced ad spend by 85% and CAC by 69% while increasing sales by 2%. ThoughtMetric made it possible."
"Changed how we sell products"
Verified User (Wellness)
"We can easily see where customers are coming from and optimize our ROI thanks to ThoughtMetric."
"Fantastic service"
Verified User (Marketing)
"The software is intuitive, and customer service is second to none."
"Essential tool for scaling"
Verified User (Fashion)
"We cut wasteful spend and doubled down on winning ads with ThoughtMetric."
"Great analytics tool"
Verified User (Retail)
"ThoughtMetric reports are smooth, easy to understand, and spot-on accurate."
FEATURES
Drive your marketing strategy with the best data
Customizable Dashboards
Configure dashboards that put the marketing metrics that matter most front and center.
Creative Dashboard
Compare creative performance across campaigns to understand which visuals, copy, and formats resonate most with your target audience.
Post Purchase Customer Surveys
Collect additional attribution data directly from your customers with our post purchase 'How did you hear about us?' surveys.
Understand your customer’s journey
Improve how you reach your customers by understanding how customers arrive at your store from first touch to last.
Conversion API
Send data back to the ad platforms with our CAPI integrations to improve their algorithm to better serve your ads.
Get started with ThoughtMetric
14 day free trial, no credit card required